Walmart drops popular price-matching policy


EL PASO, Texas (KFOX14/CBS4/SBG) - Walmart's plan to eliminate its price-matching policy has reached El Paso.

Back in May, Walmart announced 500 of its stores in the U.S. would stop in-store price matching with ads from local competitors.

Signage that read "Price Match is no longer available at this store" was spotted over the weekend at the Walmart Supercenter along Woodrow Bean/Transmountain Drive.

Corporate spokesman Charles Crowson said all El Paso stores will no longer price match starting Monday (today).

Disappointed customers shared photos on social media.

Customers count on us for everyday low prices. In select markets, we're offering customers even lower prices on the national and private-label brands they trust and want. As a result, cashiers will no longer be able to price match at the register, from an ad or otherwise. We understand Ad Match provided an additional layer of reassurance for customers. That's why we're working hard to deliver upfront low prices that customers can trust every day of the week.

Representatives of the company say customers can still save by using its Savings Catcher app.