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Social media backlash prompts Brownwood to respond to Kroger closing

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Last week Kroger announced the company was closing its Brownwood store in March after nearly 40 years.

But after social media comments questioned the city's commitment to having Kroger, Brownwood City Manager Emily Crawford issued a press release stating it offered "support to keep the store open."

"Even with offers to assist, Kroger was not willing to reconsider," Crawford said.

According to the news release, the city corresponded with Kroger several times dating back to 2011. The city had asked the grocery store to replace or expand its store on North Main Street, but the company declined.

Kroger's Corporate Affairs Manager April Nickels said they were closing because the store was not performing "to company expectations for profitability."

The Brownwood Municipal Development District and the Texas Workforce Solutions will coordinate a job fair to help the 61 Kroger employees that will be impacted by the closure.

"We never want to see a business close," Crawford said. "However, this was a corporate decision and now we must make the best of the situation by helping our citizens with employment and recruiting another retailer to the space."

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