H-E-B has clarified what their mask policy will be when Gov. Greg Abbott ends the statewide mask mandate this Wednesday after facing questions on social media.

Initially, H-E-B said it will continue to enforce mask wearing among employees and vendors while "urging" customers to do the same.

However, in response to criticism on social media for not requiring customers to wear masks as other retailers have, H-E-B posted an update on Friday:

While statewide policy has changed, our store protocol has not. Mask use at our stores will remain. Our signs requiring mask use will remain posted at entrances and we will continue to make announcements in store.

We will continue to expect shoppers to wear masks while in our stores. Additionally, we will still require all our Partners and vendors to wear masks while at work.

In a tweet, the Texas grocery giant added that "to protect the safety of our Partners, we will not engage in confrontation."

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"The ending of mask ordinances puts real pressure on retailers to enforce an emotional topic for many," H-E-B wrote. "We ask for kindness and understanding from our customers in our expectation of them to wear masks in our stores."