Texas mixed-race family asks Blue Bell to change 'The Great Divide' flavor name
DALLAS -- In an open letter on Love What Matters, Traci Schmidley, a mother of six children and a foster mom to more, is asking Blue Bell Ice Cream to change the name of their chocolate and vanilla flavor, which is currently named "The Great Divide.”
Her 10-year-old saw the name on the carton and made a joke calling it the "Civil War flavor."
"The line down the middle of the carton reminded him of the Mason-Dixon line, and the name reminded him of a time in history when our nation appeared irrevocably divided. He looked at our table and saw a mixture of both black and white people, not divided on one side or another like in the ice cream but gathered around the table together," Traci said.
No word on whether Blue Bell has seen her letter.